Women’s active wear is a growing field. Developed by philanthropist and fashion/garment entrepreneur Sacha Nana, the Neva brand seeks to connect customers with product creators. Neva employs embroiderers from South Asia at 10 times their typical wages, giving them and their families a solid income to improve their lives. Every Neva garment features a hand-stitched inspirational message. The brand’s goal is to make women look good, feel inspired, and feel good about their purchase helping someone half a world away.

The Mark

The Neva logo is two parts. The informal custom script and and an icon mark. The script has a soft yet firm handwritten feel, while keeping a friendly, modern, feminine touches. The mark is a representation of embroidery, as well as a visual representation of the connection between consumer and the embroiderer.

Process Concepts

Apparel Tags