ProSource is a wholesale provider of flooring, cabinets and fixtures. The newest edition of their website includes a platform for collaboration between contractors
and their consumers. They approached my team to create two separate videos.
Each video communicates the high level benefits of the platform, but is targeted specifically to either contractor or consumer audiences.
The consumer audience focuses on the collaborative and inspiration elements of the platform, going through the a project process with a husband and wife.
The contractor video is shot from a contractor’s perspective, emphasizing the business benefits that the new platform provides, from lead generation to product selection and order tracking.