UMB Bank engaged my company to unify and manage their social channels. One of the key things they were looking for was a style that aligned with their brand standards. Being a large financial institution, a majority of their existing assets were background textures, or industry-relevant photography.
I created this unique visual style that uses simple a simple icon illustration style with their brand font and colors. This lends itself easily to focused posts, as well as infographics, which were of particular interest to the client. Shown here are a few of the image posts for Facebook, followed by some infographics.