Central Michigan University
Project Type
- Social Campaign
- Static and Animated Prodcution Templates
Breaking an addiction to alumni engagement
Central Michigan University engaged my team to find a new approach to their social strategy. Their existing strategy got great engagement from nostalgic alumni, but wasn’t speaking to prospective students. We created a campaign framing CMU as a place that does it all.
Interactive Stories
Using Instagram stickers, we created interactive stories. We focused on core experiences and top programs, asking prospective students to imagine themselves at CMU.
The Album Cover Treatment
We developed a simple headline treatment which allowed us to create striking image posts leveraging their existing imagery.
Short Videos
Repackaging existing assets, we created looping videos for Tik Tok and Instagram.