Client
United States Olympic Committee
Project Type
  • Donor Journey

Keeping Donors Excited

The US Olympic Committee helps amateur athletes realize their dreams. Unlike many other countries, the United States doesn’t have an official state-sanctioned training program for their athletes. With sponsors and donors, the USOC helps the olympians and paralympians of Team USA train, travel and compete at the highest levels. They engaged me to create an email journey to help donors feel connected and inspired with the athletes and aspirations of Team USA.

Inspiring Sports Stories

This journey starts with general awareness and weaves in more animation and personalization as time passes.